Keeping on top of fintech trends is important for finance professionals to maintain a competitive edge. It can help them adapt to a rapidly evolving industry, taking advantage of new technology tools and innovative ideas.
In order to gain insight into the top fintech trends for 2025, AvidXchange surveyed 500 finance leaders in August 2024 to learn what’s top-of-mind heading into the new year. We uncovered the following areas of focus.
1. AI and Its ROI
Artificial intelligence (AI) was one of the trends defined in our 2024 Trends Survey, and it remains on the list this year. While 65% of finance departments are currently using AI, some find it difficult to define its return on investment (ROI).
Seventy-six percent of survey respondents said they see value in using AI in their finance department, but 71% expressed concern about measuring ROI. This echoes the overall industry sentiment that it may take some time before companies start seeing earnings gains from their AI investments.
2. Security Concerns
Our survey respondents ranked security issues as their top concern for the second consecutive year. More than three-quarters of the individuals we surveyed said their finance department has fallen victim to or been the target of attempted attacks, including phishing, deep fakes, and check fraud.
Moving into 2025, finance departments should remain vigilant as attacks like deep fakes and cyberextortion grow increasingly sophisticated
In 2024, has your organization been the victim of ...
... check fraud attacks or attempts?
... cyberattacks, including phishing attempts?
... deep fakes or impersonations?
Source: AvidXchange 2025 Trends Survey
3. The Evolving Finance Function
Many finance teams are assuming a more strategic advisory role within their organization, delivering insights that help drive business growth and inform decision-making. Our survey found that 87% of finance leaders were tasked with new responsibilities in 2024, including data analytics and reporting (49%), financial technology integration (47%), and business process optimization (35%).
4. Consolidating Tech Stacks
Our survey echoed a recent report by Deloitte that indicated businesses are increasingly moving towards cloud-based enterprise resource planning (ERP) and spend management tools that track key metrics, including profitability. Disconnected systems are no longer meeting the demands of complicated workflows and a distributed workforce.
5. ePayments Gain Popularity
The growing adoption of ePayments is another top fintech trend. Our survey found that most businesses (61%) either exclusively or mostly use ePayments to pay suppliers. Adoption of mobile payment platforms (like Venmo and Apple Pay) nearly doubled from 8% in 2023 to 15% in 2024.
Finance and accounting departments will likely continue to embrace the speed and security advantages of ePayments in 2025.
6. Automation Delivers Efficiency
Our 2025 Finance Trends Survey found that 64% of finance departments are currently using automation technology, with an additional 17% planning to implement automation tools in 2025. These tools are designed to offer advantages from increased efficiency to cost savings.
Fifty-five percent of survey respondents said automating workflows in the finance department is a high priority for the year ahead.
Why would your organization use automation in your finance department?
Source: AvidXchange 2025 Trends Survey
7. Supplier Collaboration
Many businesses are realizing the advantages of collaborating with suppliers, including opportunities for discounts and strategic partnerships that ultimately impact the bottom line.
Payment automation software that offers a supplier hub can help businesses nurture supplier relationships by offering self-service invoice and payment status information and other details that help simplify reconciliation and improve cash flow.
More on 2025 Fintech Trends
By staying ahead of industry trends and embracing innovation, finance leaders can position their team as a strategic asset, helping drive business growth.
For a more in-depth look at these seven emerging fintech trends, download our free guide, “2025 Finance Focus.”