Technology is revolutionizing the retail industry. Both e-commerce and conventional retail locations are leveraging digital tools for a variety of uses, including inventory management and personalized marketing.
In 2024, digitization will be at the forefront for retailers as they seek to build efficiencies and target marketing across the business. Tech tools, data analytics and new real-time payment platforms will better inform decision-making, supporting organizational growth amidst inflation and overall economic uncertainty.
This guide will help you understand what to expect in 2024 and ensure your team is on the right track to meet your departmental and overall organizational goals.